Sheffield, UK, based audio marketing company ‘Shift Studios’ needed a way to communicate with potential clients through a visual medium, and so we came up with a concept placing characters in both noisy and quiet urban environments, so as to highlight the juxtaposition of sound and silence; our way of showcasing, metaphorically, the company’s ability to “cut through the noise” of other audio marketing firms. We took to the streets of Leeds, one of the UK’s biggest cities, and emptied the Corn Exchange – one of the city’s landmark sites – in order to highlight the ‘silence’ element of our juxtaposition. See the results of our work in the 1st of 2 commercials above.
Produced by Simon Gamble & Magare Banda
Directed by Magare Banda
Cinematography by Lakshya Kataria
Sound by Matt Price
Edited by Magare Banda